Facebook on Thursday announced sweeping changes to the way it plans to manage the newsfeed, the front door to the service for its 2 billion monthly users. Under the new regime, Facebook says users will see more content from friends and family, and less from brands and publishers. The new algorithm also will favor content that draws a lot of comments over posts that are popular, but don’t elicit comments.
Fred Vogelstein sat down with Adam Mosseri, Facebook’s vice-president in charge of newsfeed, to discuss the changes and why Facebook thinks they are necessary. Edited excerpts follow:
FRED VOGELSTEIN: Tell me about the announcement.
ADAM MOSSERI: So what we’re talking about is a ranking change where we’re trying to focus or trying to look at how we might help—or use ranking to help people become closer together, connect people more. Newsfeed was founded—or Facebook was founded in a lot of ways—to connect people. So we want to see if we can do that better.
So what we’re going to try and do is better identify and value meaningful social interactions between…