Media industry braces for Facebook changes

New changes to the Facebook news feed algorithm have set off new uncertainty and speculation in the media, where outlets have come to rely on the site for traffic.

Facebook announced on Thursday that it would start prioritizing posts from users’ friends and family over content from news sites and other brands.

Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergFacebook profit soars amid new pressure from lawmakers Zuckerberg asks for forgiveness amid reports of Facebook’s role in elections Interior Department canceled climate expert meeting with Zuckerberg: report MORE said in the post announcing the change that the new changes are intended to make Facebook’s user experience “more valuable.”

A move to downplay the spread of media content on Facebook could also be a response to criticisms that Facebook has allowed “fake news” to spread on the platform. But the move is also raising questions about the impact it will have on businesses that dependon the network to reach an audience.

David Chavern, the head…

Full story here

addd

LEAVE A REPLY

Please enter your comment!
Please enter your name here